Frequently Asked Questions

We address the most commonly asked questions we receive from those interested in working with us.

FAQs About IMG’s Digital Marketing Services

How long is your typical digital marketing engagement?

Our engagements range from one-time projects to longer-term projects. It all depends on the particular needs of our clients.
We will guide you on which are the most appropriate campaigns to accomplish specific key performance indicators (KPIs). We them

As our outsourced Chief Marketing Officer, how much time will you actually spend on my account?

There is a significant of time spent on your account, especially at the beginning of the relationship. A lot happens behind the scenes, including regular conference calls, internal operations meetings with the management team in which we discuss every client.

Our digital marketing team will spend the greatest amount of time on your marketing.

What is the purpose of Search Engine Marketing (“SEM”)?

Details coming soon.

What is the purpose of Search Engine Optimization (“SEO”)?

Details coming soon.

Who will create the design assets for my firm’s campaigns?

We are happy to provide designs, design guidance or we can work with your existing design or PR agency. It takes a partnership to succeed!

FAQs about Media Buying & More

What is a media buyer?

Media buyers provide value in several ways. An experienced media buyers possesses the following:
1. A significant network of media partners in all categories.

2. You can expect fast turnarounds as a result of these many established relationships.
3. Agency’s Buying Power
The buying power of your media buying agency is more significant since many campaigns have been run.

What is “OTT?”

“OTT” stands for “over-the-top” and is the functionality that sits “on top of” connected TV to provide additional targeting functionality on all networks.

Services like Netflix (2023), Hulu, Amazon Prime and network delivered services like Disney and Peacock are all considered OTT.

Some may think the actual content is “over the top,” which it very well may be, but it really refers to the layering of the content on top of the connection coming into the household. It can be delivered over the internet or viewed on different devices like the ones mentioned above.

What is Connected TV?

Referred to more commonly as CTV, you can learn about CTV here.

Is Outdoor Digital Media effective?

Please visit our sister agency, Outdoor Media Buyers to learn all you need to know about outdiir advertising, including digital outdoor media.

What is the shortest campaign I can run?

The shortest length of campaign that you can run will vary greatly based on the medium chosen.

Digital outdoor advertising campaigns can be compressed into whatever timeline is necessary while traditional outdoor media requires longer. Outdoor media has been sold in 4-week periods for 100+ years but this is evolving quickly as traditional media locations are being converted to digital in all major markets.

Don’t forget about production costs, which make shorter traditional outdoor campaigns much more expensive. If you amortize production costs over a longer campaign, it stings a bit less.

What is better: OTT or CTV?

It depends on the specific goals and target audience of an advertising campaign. Both OTT (over-the-top) and CTV (connected TV) refer to the delivery of video content and advertising through internet-connected devices, but there are some key differences between the two.

OTT refers to the delivery of video content through streaming services such as Netflix, Hulu, and Disney+ that are not tied to a traditional cable or satellite subscription. OTT allows for targeted advertising based on users’ viewing history and demographics, and it offers a more immersive and personalized viewing experience for users.

CTV, on the other hand, refers to the delivery of video content and advertising through internet-connected devices such as smart TVs, streaming devices, and gaming consoles. CTV allows for more precise targeting and measurement of advertising campaigns, as it can be delivered to specific audiences based on their viewing habits and demographics.

So, if the goal of the campaign is to reach a specific audience based on their viewing habits and demographics, CTV may be a better option. On the other hand, if the goal is to deliver an immersive and personalized viewing experience, OTT may be a better option.

It’s also important to note that both OTT and CTV advertising can be used together as part of a multiscreen strategy, as they reach audiences in different ways and complement each other.

What is programmatic digital outdoor media?

Programmatic digital outdoor media refers to the use of technology and automation to buy, sell, and display digital advertising on outdoor billboards, kiosks, and other forms of out-of-home (OOH) media. Programmatic buying allows for the automation of the buying process, using data and algorithms to target specific audiences and optimize ad delivery in real-time.

Programmatic digital outdoor media is an emerging trend in the advertising industry and is becoming increasingly popular due to its ability to provide more targeted and efficient advertising. It allows advertisers to use data on consumer behavior and demographics to reach specific audiences at specific times and locations.

It also allows for more flexibility in ad campaigns, as it allows for the ability to change the ads being displayed on the digital billboards in real-time, making it easy to adapt to changes in consumer behavior or market conditions. Programmatic digital outdoor media also makes it easier to track and measure the performance of OOH campaigns, providing advertisers with more accurate data on how their ads are performing.

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