What is a Chief Marketing Officer?
A marketing team is led by the Chief Marketing Officer, or “CMO.” The CMO sets strategy for the firm’s marketing strategy and oversees the delivery of said strategy. The CMO has a team that conducts the tactical delivery of the CMO’s strategy.
Building a Digital Marketing Team?
Outsourcing is often a critical component to digital marketing success in 2023. As businesses scale their team, they must find a partner who can deliver appropriate digital infrastructure as well as the strategy and tactical delivery to accomplish clearly defined goals. That partner can step ‘to the background’ after goals have been accomplished.
-Nick Simard, founder + CMO, The IMG Portfolio